Packaging design for YAYA Kombucha, a naturally fermented drink made with organic ingredients, founded in 2017.
Moving from a glass bottle to a can meant replacing what you could see with what you could feel. Vibrant colour palettes, hand-painted patterns and bold typography position YAYA closer to natural wines and craft beers than conventional soft drinks. Each flavour has its own colour and pattern, an abstract take on its ingredients, giving every can a distinct identity while keeping the range cohesive. A universal box was designed to carry all flavours.
Photography: Dorian Heetman
Packshots: Herman Heuvink
