2024
Brand campaign for the NOS, the main news service of Dutch public broadcasting. The NOS exists to keep everyone reliably and independently informed, so people can form their own opinions, make their own choices, and understand each other better. That role is easy to take for granted, so the campaign sets out to make its value visible again, to the public and to the people inside the organisation.
Built within the NOS brand identity guidelines, the campaign takes the red circle of the logo and turns it into a grid. The circles open up to hold the news photography inside them. Each colour marks a different division of the NOS, from news to sport to events. The same system runs across external campaigns and internal communication, from billboards and posters to the walls and coffee cups in the office.
Commissioned by: How. To. Eat. An. Elephant.
