2012
Concept and identity for Jordy’s Bakery, a Rotterdam bakery and café known for its sourdough bread, with four locations. Rooted in the bakery’s commitment to slow fermentation, pure ingredients and no shortcuts, the identity was developed to support growth without losing its local character.
A flexible design system keeps every location recognisably Jordy’s, while allowing space for the individual qualities of each shop. The result is a brand that remains consistent across locations without feeling standardised.
