2020
Branding and packaging for Hi-Five Ice Tea, a fresh organic iced tea made in Amsterdam with fine teas, five botanicals and fresh juices. Hi-Five was born in the pandemic, made to bring a bit of joy at a time when everyone could use a hug, a pat on the shoulder and a hi-five. The label leans into that: a pair of clapping hands at the centre, hand-drawn line work in black on a soft pastel. The same drawing tiles out into a repeating pattern on the boxes.
