2016
Logo and brand identity for De Oliewinkel, a specialty shop on the Brouwersgracht in Amsterdam. Olive oil is sold from stainless steel barrels, alongside a carefully chosen selection of condiments and delicatessen from across Europe: fish conserves from Spain, mustard from Belgium, fig vinegar from France, homemade pesto, harissa and more.
The bottles are wrapped in yesterday’s unsold copies of La Gazzetta dello Sport, sourced from the newsstand next door. Its iconic pink and olive green form the identity’s colour palette. The drizzle of oil over a dish runs across the whole identity.
