Brand identity and packaging for Chardo & Pino, two French wines from the Languedoc, grown on organic vineyards near Carcassonne and named after the nicknames for Chardonnay and Pinot Noir.
The brief asked for a metropolitan, gift-worthy approach, so the design borrows its codes from couture rather than wine. Black against white, matte against high gloss, embossing and lacquer on heavy paper give the bottles a tactile, boutique feel without raising their voice. The same minimal, considered style runs through the wordmark, the monogram, the labels, the patterns and the packaging.
Studio: Rare Fruits Council, 2022
Photography: De Gouden Ton
